GENDER EXPRESSION (THE SERVE)
NON-BINARY:
Definition: "Beyond the binary and serving looks! Neither exclusively male nor female - we're here to blur those lines! ⚡"
Hot Take: "Gender roles? We don't know them!"
TRANS:
Definition: "Living your truth and looking fierce while doing it! Gender assigned at birth? Return to sender! 🦋"
Hot Take: "Transition is a journey, and we're here for the whole ride!"
GENDER FLUID:
Definition: "Some days masc, some days femme, always serving looks! Like our reversible tops - versatile and fierce!"
Hot Take: "Gender is a party and we're wearing whatever TF we want!"
Styling Tips: "Mix and match our collections like you mix and match your gender expression!"
AGENDER:
Definition: "Gender? Sorry, we don't know her! Living beyond the binary and looking fabulous doing it!"
Hot Take: "Not having a gender doesn't mean not having style!"
BIGENDER:
- Definition: "Experiencing two genders because one just wasn't enough! Double the gender, double the style! 💫"
- Style Tip: "Mix and match like your gender expression!"
DATING & RELATIONSHIPS (THE HEAT)
POLYAMOROUS:
Definition: "Why have one when you can have more? Love multiplied, not divided!"
Hot Take: "sometimes more IS more!"
ENM (Ethical Non-Monogamy):
Definition: "When everyone knows the score and consents to the game! Playing the field with full transparency!"
Hot Take: "Because communication is sexier than assumptions!"
QUEER-PLATONIC:
Definition: "Relationship goals that go beyond friendship but aren't romantic! Breaking relationship norms one connection at a time!"
Style Guide: "Love comes in all forms, just like our designs!"
POLYAMORY:
Definition: "Primary partnership with a side of spice! When your love life is as flexible as our stretch cotton!"
Hot Take: "Because love is abundant, not scarce!"
THROUPLE:
Definition: "Three's company and thrice the fun! When two's not enough and four's a crowd!"
Style Note: "Group discounts available, just saying!"
U-HAUL:
Definition: "Moving in together faster than next-day shipping! When the second date involves a lease agreement!"
Hot Take: "Why wait when you know it's right?"
TOP/BOTTOM/VERS:
Definition: "Sexual position preferences that somehow became personality traits! Because labels are fun when they're consensual!"
Hot Take: "Position is just a suggestion, darling!"
SWITCH:
Definition: "The best of both worlds! Like our reversible gear - versatile and ready for anything!"
Hot Take: "Why choose when you can do both?"
INTER-SECTIONALITY:
Definition: "When your identities overlap like our mix-and-match collections! Because we contain multitudes!"
Hot Take: "Identity is a tapestry, not a single thread!"
COMMUNITY CULTURE (THE SCENE)
CIRCUIT QUEEN:
Definition: "Living from one party to the next! When life is a festival and every day is Pride! 🎉"
DRAG KING:
Definition: "Serving masculine realness through performance! When female-bodied folks rock masculine drag! 👑"
Style Guide: "Our gender-neutral collection was made for this energy!"
DRAG QUEEN:
Definition: "The art of feminine illusion and pure glamour! Where makeup is war paint and heels are weapons!"
Hot Take: "If you're not wearing nails, you're not doing drag!"
Style Note: "Our oversized tees make perfect dress bases!"
CLUB KID:
Definition: "Walking art installations who turn nightlife into a living gallery! When fashion meets fantasy! 🎨"
Style Guide: "Mix and match our collections for that experimental edge!"
Hot Take: "Normal was never in the dress code!"
SCENE QUEEN:
Definition: "The one everyone knows and nobody forgets! When your presence is a present! 👑"
Style Guide: "Our attention-grabbing pieces help you rule the scene!"
Hot Take: "If they're not talking about you, you're not doing it right!"
PARTY PROMOTER:
Definition: "The puppet master of the gay scene! Making the magic happen one event at a time!"
Hot Take: "Because someone has to make the scene scenic!"
SCENE CATERGORIES
ALTERNATIVE SCENE:
Definition: "Where punk meets pride and rebellion meets rainbow! The edgier side of queer culture!"
Hot Take: "Because mainstream was never our style!"
LEATHER SCENE:
Definition: "Where kink meets community and fashion meets fetish! Not your vanilla gathering! 🖤"
Hot Take: "Safe, sane, and stylish!"
HIGH FEMME SCENE:
Definition: "Where glamour is a lifestyle and elegance is mandatory! Femininity turned up to 11! 💄"
Hot Take: "If you're not overdressed, you're underdressed!"
UNDERGROUND SCENE:
Definition: "Where the real magic happens! When mainstream isn't your flavour and exclusive is your middle name! 🌙"
Hot Take: "If everyone knows about it, it's not underground!"
COMMUNITY LABELS & VIBES (THE FLAVOUR)
BEAR:
Definition: "Cuddly, hairy, and proud! The kings of comfort and confidence! When masculinity meets snuggles!"
Hot Take: "Like our hoodies - soft, warm, and absolutely essential!"
TWINK:
Definition: "Young, slim, and serving fresh-faced realness! Making crop tops look like they were invented just for them!"
Hot Take: "Serving boy-next-door realness with a side of spice!"
Style Guide: "Our CROP collection was made for this energy!"
OTTER:
Definition: "Slim, furry, and swimming in style! The perfect mix of twink and bear energy! 🦦"
Style Tip: "Our fitted TEES show off what you're working with!"
CUB:
Definition: "A baby bear in training! Young, cuddly, and ready to growl! 🐻❄️"
Hot Take: "Because bears weren't born with that dad bod!"
FEMME:
Definition: "Serving feminine energy and owning it! When lipstick is a weapon and heels are optional! 💄"
Hot Take: "Femininity is power, baby!"
Style Guide: "A TEE to celebrate your inner diva!"
BUTCH:
Definition: "Masculine-presenting excellence! Breaking gender norms and looking sharp doing it!"
Hot Take: "Because suits aren't just for the boys!"
DYKE:
Definition: "Reclaimed and proud! When lesbian identity meets bold energy! Power in every letter!"
Hot Take: "Taking back the word and making it fashion!"
Style Note: "Our Dyke Tee was inspired by you!"
STEM:
Definition: "Mix of stud and femme! Serving the best of both worlds! When versatility is your middle name!"
Style Guide: "Mix and match our collections like you mix your energy!"
CULTURE & HISTORY (THE LEGACY)
DRAG:
Definition: "The art of gender performance turned up to 11! Where makeup meets mayhem and fashion meets fantasy! 👑"
Hot Take: "Like our statement pieces - bold, unapologetic, and guaranteed to turn heads!"
Style Guide: "Perfect for both kings and queens - because drag has no rules!"
BEAR:
Definition: "Cuddly, hairy, and proud! The kings of comfort and confidence! 🐻"
Hot Take: "Like our hoodies - soft, warm, and absolutely essential!"
Community Spotlight: "Serving bear realness since before apps were a thing!"
CAMP:
Definition: "The art of being extra AF and loving it! When too much is just enough! 🎭"
Style Guide: "Because subtlety is overrated!"
READING:
Definition: "The art of playful shade-throwing! When insults are compliments and shade is love!"
Hot Take: "If they're reading you, you're worth the effort!"
CHOSEN FAMILY:
Definition: "The family we choose! Blood may be thicker than water, but glitter is thicker than both!"
Style Tip: "Match our Tees to your liking"
ACTIVISM & PRIDE (THE REVOLUTION)
STONEWALL:
Definition: "The riot that launched a revolution! When our queens said 'Not today, Satan!"
Historical Note: "Started by trans women of colour who said ENOUGH!"
LAVENDAR MENACE:
Definition: "Lesbian feminists who wouldn't be silenced! Making HERstory since 1970! 💜"
Hot Take: "Still menacing the patriarchy, just with better outfits!"
ALLY:
Definition: "The straights we actually like! Supporting the community with actions, not just rainbow logos in June! 🤝"
Hot Take: "Being an ally is like wearing our clothes - it's about showing up and showing out!"
Action Items: "Ways to be a better ally: Share, support, and shop queer-owned!"
PRIDE:
Definition: "The party that started as a riot! Where we show up, show out, and show the world what we're made of! 🌈"
Hot Take: "Like our limited editions - rare, valuable, and worth celebrating!"
Style Guide: "From protest to party, we've got your look covered!"
VISIBILITY:
Definition: "Being seen, heard, and celebrated! Because representation isn't just about existing - it's about thriving!"
Style Note: "Our bold designs help you be seen on your terms!"
RESISTANCE:
Definition: "Fighting the good fight while looking fabulous! Because existence is resistance!"
Hot Take: "Making change and serving looks!"
OUT & PROUD:
Definition: "Living authentically and loudly! Because closets are for clothes, not people! 🌟"
Style Guide: "Our bold designs help you live out loud!"
SILENT NO MORE:
Definition: "Speaking up and showing out! When whispers become roars! 📢"
Hot Take: "Silence is so last season!"
MUTUAL AID:
Definition: "Community taking care of community! Because we rise by lifting others! 🤝"
SAFE SPACE:
Definition: "Where you can be yourself without explanation or apology! Like our fitting rooms, but for your soul! 🏠"
Hot Take: "Creating spaces as comfortable as our fabrics!"
BONUS SECTION - COMMUNITY SLANG (THE BIZ)
SERVING:
Definition: "Giving everything that needs to be given! When you look so good, it's a service to humanity!"
Style Guide: "Our collections help you serve looks 24/7!"
WERK:
Definition: "When you're doing it, doing it well, and everyone needs to know!"
Hot Take: "If you're not werking, what are you even doing?"
SLAY:
Definition: "Killing it so hard, they'll need a moment of silence! Excellence personified!"
Style Tip: "Our statement pieces help you slay all day!"
